So, you’ve finally cajoled/bribed/threatened yourself into writing the blog for your organisation. It’s up there on your website, all sparkling with newness.
You wait eagerly for the comments to come flooding in. But your inbox stays quiet. After repeatedly checking throughout the day that the blog is definitely there, you finally have to face facts. No-one’s reading it.
Here are 10 quick blogging fixes to give yourself a much better chance of getting your target audience reading your posts:
- Know your audience. Do they like long articles or short? Statistics or inspirational stories? Remember, it’s not about what you want to write, it’s about what will resonate with your audience.
- Grab their attention. The titles of your blog posts are your first interaction with your audience. You may have written a really compelling blog, but if the title doesn’t grab attention no-one’s going to click to read more.
- Write something worth reading. Does your copywriting leave your audience fired up to take action, inspired to make a change, or happy that their contribution to your cause has been worthwhile?
- Set out a clear narrative. Just like a good story, a good blog has a beginning, a middle and an end. Make sure your writing carries the reader along from your title to your call to action at the end.
- Keep it concise. Just like you, your audience is short on time. Blogs should be easy to read over a brew, a break between jobs, or on the train to work. Is yours?
- Stick to the rules! Communic8shun on soc media is chatty & informal :). But if you want your readers to contribute to your organisation they need to feel you are credible and worthy of their trust and money. Conform to the usual rules of spelling, grammar and layout, and don’t forget to proofread!
- Make it easy to share. An easy way to find new followers is to get readers to publicise your blog for you. Does your blog have the right social media buttons for your audience at the bottom?
- Promote it. Help your audience find you. Go to the social media where your readers hang out and tell them what your blog’s about and why they should read it.
- Measure engagement. Do you know how many people are reading your blog posts? There are easy ways to measure. Twitter, for example, can show you many people click on your links – just go to analytics.twitter.com
- Respond to your audience. Using measurement tools like the one mentioned above enables you to start refining your blogs. When you know which titles and posts your audience responds to better, you can stop wasting time writing those they don’t read.
Have any of these fixes worked for you? I’d love to hear about it. Leave me a comment below.
If you need a helping hand getting blogging right, just get in touch. I provide support with everything from web copywriting and SEO copywriting to social media strategy and posts.